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, by Tammi Labrecque
Get Free Ebook , by Tammi Labrecque
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Product details
File Size: 525 KB
Print Length: 148 pages
Simultaneous Device Usage: Unlimited
Publisher: larks & katydids | Newsletter Ninja (August 12, 2018)
Publication Date: August 12, 2018
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B07C6J8HP9
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Amazon Best Sellers Rank:
#34,414 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
I've read a lot of books and articles on how to build email lists and reader funnels but this was the first book that talked about overall strategies versus just tactics. It doesn't seem like much but it's powerful. It's the difference between following a recipe and knowing how to cook. It's about being able to adapt when that "one crazy trick" you learned in a webinar no longer works because the algorithms changed. The book covers setting up your list, getting the right reader onto that list and how to keep them there. While some of it was familiar, Tammi's take on the process made me re-examine how I approached it and how I might be getting in my own way plus some nuances on setting up the process behind the scenes that will save me time and keep me from getting accidentally stuck in spam filters in the long run. The book also has tons of resources in the back, making it a go-to reference for all things listbuilding.This book is the real deal.
Much like David Gaughran, who writes the foreword for this book, I have done absolutely everything wrong with my newsletters. I knew I was failing and what I thought I had to do to fix the problem was too overwhelming, so I shut my newsletters down a couple of months ago and gave up.Fate intervened as I forgot I had pre-ordered Newsletter Ninja and it popped up on my Kindle at just the right time. I read it all in one sitting - it's a fast-paced read - and am now armed with actionable advice to get my newsletters back on track and working for me. Thanks, Tammi!
I've a degree in PR/Marketing and even I came away from reading this book with new ideas and possibilities in ways to strengthen my newsletter.Labrecque has an easy, enthusiastic writing style that makes for easy reading. While I skimmed a number of pages, it wasn't because the info wasn't of value, it was because the content simply covered things I already knew. But, oh the small gems I found that I'd not considered before I made this wonderful find. (Must give David Gaughan credit for the recommendation in his newsletter.)Authors up your game with this book (I took my author newsletter up to an 80% open rate). If you do regular newsletters, want to improve its reach, and maintain readership, this is the book to buy short of hiring someone like me (an author who moonlights as an author assistant) to do it for you. Even if you have an assistant, read the book and make your assistant read it too.If a trained professional like me with 15+ years in publishing (5 in gov't/private sector) can learn from this book you can too. The content and advice enclosed is well worth the small price of the book. Also, if you check my profile, I don't 5-star books that often, only those worthy of that distinction. I'd give this book a 10 if possible.
A lot of non-fiction books for authors claim to be "actionable", but often they tell you to do something with little guidance on how said action is done. This book is wonderfully different, spelling out clearly what actions authors should take with their newsletters and, more importantly, HOW! There are great examples for every step, clear explanations, and it's written in an easy to read, conversational manner that made me feel like the author was teaching me in person. Highly recommend to any author wanting to become a newsletter ninja!
Newsletter Ninja is a must-read for authors. I set up my newsletter and create the content like most of us do, basing it on author suggestions and pieces of information collected at conferences, in workshops, or from articles. But Tammi Labrecque gives you the whole newsletter picture. And she doesn't just tell you what to do, she explains the why behind it. Even if you you've got a great newsletter setup and your content is enthralling, I'm willing to bet that you'll find a lot of suggestions and information in Newsletter Ninja that will help you fine-tune your process. I certainly did!
A useful book mainly for all the resources and links that are included. But I can't stress enough that author mailing lists should be the main priority only for authors with at least several (three) published books. Reason: repeat sales and "sell-through," which means enticing readers with a freebie such as the first book in a series. Once they've read book one, many are likely to buy book two, perhaps most of those readers will buy book three, etc.The author gives good suggestions for providing other freebies (she calls them cookies). But keep in mind that for writers, the best freebie is almost always something you've written such as a short story, character history, prequel or chapters that were "killed darlings."Therefore, the best audience for this book are writers who are well into their careers and have published at least three or more books so they have a viable reason to spend time, money, and effort generating a large and active email list.
Dang! This book really has me thinking. It's chock full of really good information presented in clear, conversational language. It's not going to tell you how to execute specific tasks in your respective email service provider (there are just too many EMSs out there for anyone to try), but the theories behind how to make your newsletter work for you are solid. I'm looking forward to trying to implement even a fraction of the author's advice. It all makes sense, but I never connected the dots before. Thank God Tammi Labrecque did it for me. There's a bonus at the end--links to other relevant and helpful resources. If you're an author looking to expand your email list, you don't want to miss this book.
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